Star power is not to be underrated. Tiger Woods is an excellent golfer. There is certainly no question about that. He generates excitement wherever he goes. When Tiger is on the ticket, attendance is up, ratings are up, and he makes it all worth watching, win or lose.
The other players are delighted that Tiger is out of the picture for a while, but being interim number one is like being Vice President. The phrase "always a bridesmaid, never a bride" comes to mind. When he comes back to play, Tiger will no doubt become number one again, the excitement will be back and the TV ratings will go up. The PGA reaction to Woods' absence was predictable. No one lasts forever. Tiger Woods is a world class athlete and is admired as such. One day his records will be broken and the number one status will belong to another. That is how it should be, and surely Tiger himself expects that, and, in fact, looks forward to it. Breaking the record of one that you admire and aspire to imitate is the greatest compliment.
Stardom can take you up and the publicity connected can make your stock more profitable. Bad publicity can destroy. Tiger has worked hard perfecting his game and has been an advocate for the sport in very good ways. He has worked to bring youngsters into the game. He is a kids' advocate.




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